Quantum Leap Of Reputation Management

By using the principles of quantum physics in your business and life, the possibilities for achievement and growth are limitless.

Considering the key principles of quantum theory, is your business a wave, or a particle, or both? Are your thoughts linear, or bouncing bits of intuition and creativity?

Old paradigm thinking is still the basis for most business management attitudes and beliefs, with only a handful realising how communication dynamics have changed.

“Quantum mechanics reveals that the potential for creativity and intuition spreads far beyond what we can perceive, but available only to those open to its processes and laws,” says Janine Hills, founder and CEO of Vuma Reputation Management.

Hills advises businesses and institutions should consider developing and incorporating new frameworks of understanding that enable deep insights into the broader processes of life, and integrate new waves of identity, ingenuity, ways of doing business, transformation, and employee well-being.

For centuries, Western culture and businesses embraced the idea of causal and linear. “When you run a communication campaign, or implement a certain business model, you expect certain results. That’s the linear way of looking at things,” Hills says.

“The non-linear way is all about waves and tones. It’s about new concepts and trends, and what you tune into to get the desired results. What we tune into determines our experience and essentially our fate.”
In an attempt to find the smallest things that make up matter, physicists found molecules. These molecules are made of atoms which in turn consist of sub-atomic particles. When Albert Einstein attempted to discover the core components of sub-atomic particles, he found they were made of nothing except pure energy that responded to thoughts and intentions.

Hills adds “This corresponds with the law of attraction, where like energy attracts like energy. We attract the kinds of experiences into our lives and our businesses that match our view. We therefore create our own reality with thoughts and intentions, meaning you get what you expect or think about most.”

This model demands a whole new way of behaviour as a responsible business and in building a solid reputation. “The first step is to build character from within, the way you want the world to see you and your business, and build your image, reputation and expectations around these values and beliefs. The right employees and customers will be attracted by your values and who you are, instead of what you offer,” says Hills.

This is similar to what DL Moody said; ‘If I take care of my character, my reputation will take care of itself.’ The change you want to see in your life, your business, your finances, your management team, your staff, your sales, your revenue or your environment, therefore has to happen within yourself first.

“The role of reverence and compassion in management, good leadership and reputation, is among the highest principles Vuma operates and lives by, therefore also part of who I am as a person,” states Hills.

She advises that if you take control and responsibility of who you are, utilising your own personal values and power, take self-pride in everything you do and build character around that, the same will also happen in people all around you.

Living in the City of Johannesburg and doing business there, or living with such a variety of cultures, people and inequality, might pose a real challenge to doing this. However Hills says; “We all have something unique that someone else will appreciate and benefit from, no matter how small the contribution – it’s always of value.”

Hills further advises; “Look inward to determine what you want from this life, and stop playing being the victim of the random chaos around you. Stand up, be noticed and make a difference in your community with your own unique set of values and principles.”

Your reputation lives a very real existence apart from you, representing the collective mental construct everyone shares about you or your company. Hills says: “A reputation is something you give birth to. But the way it develops, depends on the perceptions of others, or situations in the industry, how you relate to what happens, and what you do to address it.”

A good reputation therefore remains one of our most precious jewels. “And yes, we should or could, never seek to manipulate what others think about us, but to simply ignore the practical importance of a good reputation, neglecting to work on it on a daily basis, is simply irresponsible.”

If something sounds too good to be true, it probably is. So don’t try to pump up your reputation or image into something you’re not, or to become like your hero – just be yourself. Go stand in front of the mirror and ask, “How can I use who and what I am, and change my attitude to become the person I would like to be, the person others would like to engage with?”

“Or ask how I can grow my business so that it’s an inspiration to others instead of merely seeking profit,” concludes Hills.

By: Janine Hills, Founder and CEO of Vuma Reputation Management

Listen to the interview with Janine on CliffCentral.com here

About Vuma Reputation Management

Vuma Reputation Management are experts in reputation management within South Africa and Africa. We specialise in building organisations reputation from the inside out. Our focus areas are government protocol, public relations, media training, stakeholder relationship management, crisis communication and media relationship management. We have an extensive track record and have implemented work for at least 50 JSE listed companies and 10 African countries. We live by the approach of Africans working for Africa.


Prepared and Issued on behalf of Vuma Reputation Management by:

Connie Mtshazo

Vuma Reputation Management

+27 60 966 3680








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Email: info@leadershipplatform.com

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