“Consider what experience your brand brings to a customer’s mind and if this creates a sustainable competitive advantage” – Iain Shippey – bit.ly/2bykEqX Comments comments
This article is another in the series on Leadership X Factors. Previous articles dealt with the Attitude Leadership X Factor, the ‘Office’ Leadership X Factor and this one is about the ‘Unity’ Leadership X Factor. Unity is an attitude. I remember listening for a few moments to a physical fitness instructor on television telling us […]
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